About the Role
We are seeking a highly experienced, results-driven Performance Marketing Specialist to join our team full-time. Based in Nigeria, you will independently plan, launch, and optimize paid advertising campaigns targeting customers in the United Kingdom across Meta, Google Ads, and TikTok Ads.
Key Responsibilities- Develop and execute paid ad strategies across Meta, Google, and TikTok for multiple UK-focused brands.
- Manage budgets, A/B test creatives, and optimize for CPA, ROAS, and conversions.
- Set up and troubleshoot tracking via GA4, GTM, Meta Pixel, and Conversions API.
- Analyze data to diagnose underperformance and scale profitable campaigns.
- Provide regular, transparent reporting on spend, attribution, and revenue.
- Minimum of 3 years of hands-on paid advertising experience managing real budgets.
- Demonstrated success running campaigns targeting the UK or international markets.
- Expertise in Meta Ads Manager, Google Ads, TikTok Ads, and conversion tracking tools.
- Strong analytical skills with a focus on business revenue rather than vanity metrics.
- Ability to provide verifiable proof of past campaign results and performance metrics.
- Competitive salary based on experience and proven results.
- Full-time remote role with a growing international brand portfolio.
- Opportunities for professional growth and performance-based incentives.