About the Role
We are seeking a dynamic and results-driven Modern Trade Sales Manager to join a leading healthcare consumer goods company in Nigeria. In this pivotal role, you will spearhead our modern trade strategy, manage key accounts, and drive revenue growth across major retail chains, supermarkets, and pharmacies nationwide.
Key Responsibilities- Develop and execute annual and quarterly sales plans to achieve volume, revenue, and margin targets across all modern trade key accounts.
- Build and nurture senior-level relationships with buyers, category managers, and store managers to secure prime shelf space and favorable trade terms.
- Drive numeric and weighted distribution, planogram compliance, and optimal pricing strategies while resolving supply chain or invoicing issues proactively.
- Plan and execute high-impact in-store promotions, activations, and seasonal campaigns, tracking ROI to optimize marketing spend.
- Lead, mentor, and evaluate the modern trade team including key account executives and merchandisers to foster a culture of accountability.
- Analyze sales data, monitor competitor activities, and collaborate with supply chain, finance, and marketing to maintain accurate demand forecasts and manage receivables.
- Bachelor's Degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of sales experience in FMCG, consumer goods, or healthcare products, with at least 3 years focused on modern trade and key account management.
- Demonstrated ability to negotiate trade terms, manage listing fees, and exceed aggressive revenue targets.
- Established relationships with major supermarket and retail chains in Nigeria are a strong advantage.
- Exceptional leadership, analytical proficiency with Excel, and strong communication skills.
- Willingness to travel regularly within Lagos and other key Nigerian cities.
- Competitive salary with performance-based bonuses and incentives.
- Comprehensive health insurance coverage for you and your dependents.
- Opportunities for professional development and rapid career progression within a leading healthcare consumer goods brand.
- Dynamic, collaborative, and inclusive work environment with tools provided for field success.