Media Buyer

About the Role

JEV Consulting is seeking a talented and analytical Media Buyer on behalf of our client, a fast-growing e-commerce and wellness company based in Gbagada, Lagos. In this role, you will be responsible for planning, launching, managing, and optimizing high-performing paid advertising campaigns across major digital platforms to drive customer acquisition and revenue growth.

• Conduct thorough market and competitor research to identify target audiences, customer pain points, and effective advertising angles.
• Collaborate with copywriters and content creators to develop conversion-focused ad scripts and creative direction.
• Set up, configure, and launch paid ad campaigns with precise audience targeting, placement, and budget allocation.
• Monitor daily campaign performance, track KPIs like CPA and ROAS, and optimize underperforming ads to maximize return on spend.
• Work closely with the sales team to analyze lead quality, refine targeting strategies, and improve overall conversion rates.
• Maintain strict adherence to advertising budgets, preventing unnecessary expenditures and ensuring cost-efficient acquisition.
• Prepare comprehensive weekly and monthly campaign reports detailing spend, leads generated, and overall ROI.
• Ensure complete compliance with platform policies, safeguarding company ad accounts and proprietary data.

• Bachelor's degree in Business Administration, Marketing, or a related discipline.
• 2 to 3 years of hands-on media buying and digital advertising experience, preferably within the e-commerce sector.
• Strong technical expertise in Meta (Facebook and Instagram) ads management, campaign setup, analytics, and performance tracking.
• Demonstrated ability in budget management, creative testing, audience segmentation, and conversion rate optimization.
• Must reside in or be in close proximity to Lagos mainland locations such as Gbagada, Bariga, Oworoshoki, and surrounding areas.
• Maximum age of 35 years.

• Competitive salary aligned with industry standards and performance incentives.
• Opportunity to work with a dynamic e-commerce and wellness brand offering career growth.
• Collaborative, creative, and fast-paced work environment.

Skills