About the Role
Dokitami is a leading digital healthcare and wellness company delivering premium health, wellness, and weight-loss solutions across Africa. We are currently seeking a dynamic and results-driven Media Buyer to join our remote team and scale our customer acquisition efforts. In this role, you will play a vital part in connecting individuals with transformative health solutions while maximizing our return on ad spend.
Key Responsibilities- Plan, launch, and scale high-performing paid ad campaigns across Meta, Google, TikTok, and YouTube while strictly controlling budgets.
- Execute rigorous creative and audience testing by developing hypotheses for hooks, angles, and formats, briefing creative teams based on performance data.
- Analyze end-to-end funnel metrics including CPM, CTR, CPA, ROAS, and conversion rates to identify and resolve drop-offs.
- Maintain flawless tracking infrastructure including Meta Pixel, Conversions API, Google Analytics, and UTM tagging.
- Navigate complex healthcare ad policies regarding medical claims and weight-loss terminology to prevent ad rejections and account bans.
- Deliver comprehensive daily performance metrics and weekly strategic trend analyses.
- Proven professional track record in paid media buying, performance marketing, and full-funnel optimization.
- Highly analytical and data-driven mindset with a strong commercial focus on revenue generation.
- Reliable high-speed internet with backup data, stable power solutions, and a fully functional computer and mobile device.
- Proactive, exceptionally organized, and capable of working independently in a fast-paced remote environment.
- Competitive monthly salary of N400,000.
- 100% remote work arrangement offering ultimate flexibility.
- Opportunity to shape the digital healthcare landscape in Africa.