About the Role
Ascentech Services Limited is seeking a strategic and results-driven Marketing Manager to lead brand positioning, marketing strategy, and business growth initiatives for Foton and Isuzu vehicle brands. This role is ideal for an automotive marketing professional passionate about driving brand awareness, executing high-impact campaigns, and strengthening market presence within Nigeria's competitive automotive industry.
As Marketing Manager, you will play a pivotal role in shaping how these vehicle brands are perceived in the marketplace, working closely with sales teams, dealers, and distributors to achieve measurable business growth. You will combine creative brand thinking with data-driven decision-making to deliver campaigns that convert market interest into sales performance.
- Develop and execute marketing strategies to drive brand growth and market penetration for Foton and Isuzu vehicle brands.
- Build and manage brand positioning strategies to strengthen brand visibility and customer engagement.
- Plan and execute integrated marketing campaigns across digital, traditional, and field marketing channels.
- Conduct market research and competitor analysis to identify business opportunities and emerging market trends.
- Develop promotional campaigns, product launches, and brand activation activities to boost sales performance.
- Manage relationships with dealers, distributors, corporate clients, and strategic partners.
- Oversee digital marketing activities including social media, online advertising, and lead generation campaigns.
- Collaborate with sales teams to align marketing activities with revenue and business targets.
- Monitor campaign performance, analyze marketing data, and prepare detailed management reports.
- Manage marketing budgets and ensure effective allocation of resources for maximum ROI.
- Strengthen customer retention initiatives and improve overall brand perception in the automotive market.
- Represent the organization during exhibitions, trade events, and automotive industry engagements.
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
- 3 - 5 years of relevant experience in Marketing or Brand Management.
- Prior experience in the automotive industry is mandatory.
- Strong experience managing vehicle brands, dealerships, or automobile product marketing.
- Proven track record in brand strategy, campaign management, and market expansion.
- Strong knowledge of digital marketing, customer acquisition, and brand development strategies.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong analytical skills with the ability to interpret market and sales data.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Opportunity to lead marketing strategy for well-established automotive brands.
- Collaborative and professional work environment.
- Exposure to industry exhibitions, trade events, and strategic partnerships.
- Competitive remuneration package.