About the Role
Sigma Consult, a leading business consulting and advisory firm focused on the healthcare industry in Nigeria, is recruiting a Marketing Lead on behalf of a premium hospitality client. This role calls for a strategic, creative, and commercially driven marketing professional to spearhead brand positioning, membership growth, and integrated marketing strategies within the luxury hospitality and lifestyle sector. Reporting directly to the Founder/CEO, the successful candidate will oversee brand management, digital marketing, strategic partnerships, corporate outreach, and premium customer engagement, ensuring consistency across every brand touchpoint.
Key Responsibilities- Develop and execute comprehensive marketing and brand strategies aligned with business growth objectives.
- Lead brand positioning, corporate communications, and integrated marketing campaigns across digital and traditional channels.
- Build brand awareness within the hospitality, wellness, and luxury lifestyle sectors.
- Design and implement membership acquisition and customer engagement initiatives.
- Cultivate relationships with corporate organizations, diplomatic missions, high-net-worth individuals, and strategic partners.
- Plan and execute premium brand experiences, networking events, product launches, and member activation programmes.
- Manage relationships with branding, creative, digital marketing, PR, and media agencies to ensure quality delivery.
- Oversee content strategy across websites, social media, email marketing, and newsletters.
- Develop marketing collateral, presentations, and corporate communication assets.
- Monitor brand performance, campaign effectiveness, and return on marketing investment through data analysis.
- Manage membership waitlists, referral programmes, loyalty initiatives, and retention strategies.
- Support business development through marketing strategies for wellness, hospitality, and corporate partnerships.
- Conduct market research, competitor analysis, and customer insight studies.
- Manage the marketing budget, ensuring cost-effective resource allocation.
- Collaborate across departments to ensure consistent brand messaging and customer experience.
- Prepare periodic marketing performance reports and strategic recommendations for executive management.
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, or related field.
- Minimum of 5 years' progressive marketing experience within hospitality, luxury lifestyle, private membership clubs, real estate, or premium retail.
- Professional certification (CIM, NIMN, DMI, or equivalent) is an added advantage.
- Demonstrated success developing and executing integrated marketing campaigns and brand strategies.
- Strong experience in luxury brand management, customer acquisition, and premium client engagement.
- Experience managing external agencies and marketing service providers.
- Strong knowledge of digital marketing, SEO, content marketing, and marketing analytics.
- Proven experience organizing executive events and brand activations.
- Excellent business writing, presentation, negotiation, and stakeholder management skills.
- Proficiency in Microsoft Office, CRM platforms, Google Analytics, and Meta Business Suite.
- Must reside in Abuja or be willing to relocate.
- Opportunity to lead marketing strategy for a premium hospitality brand.
- Direct engagement with executive leadership and high-profile stakeholders.
- Collaborative and dynamic professional environment.
- Competitive compensation package commensurate with experience.