About the Role
The People Practice is partnering with a top-tier co-educational group of secondary schools in Nigeria to recruit a dynamic Marketing & Communications Lead. In this vital leadership role, you will develop and execute a comprehensive brand and communications strategy designed to achieve enrollment targets, highlight 21st-century educational excellence, and strengthen the institution's reputation as a leading academic powerhouse. You will oversee all marketing operations, drive Integrated Marketing Communications (IMC), position the brand competitively, and build a high-performing marketing department.
Key Responsibilities- Develop and implement strategic marketing plans aligned with enrollment goals, retention targets, and institutional vision.
- Lead the creation of compelling content across school websites, social media, parent newsletters, and promotional prospectuses.
- Manage digital marketing campaigns, SEO, and CRM systems to track prospective family journeys and optimize admissions pipelines.
- Cultivate strong media relations with journalists, educational influencers, and press outlets to secure positive coverage.
- Maintain strict brand consistency across all communication channels and oversee the departmental budget.
- BSc/BA in Marketing, Communications, Public Relations, or a related field (Master's degree is a plus).
- 7-9 years of marketing and communications experience, with at least 2-3 years in a leadership or managerial capacity.
- Proven brand marketing experience within premium education, luxury lifestyle, corporate, or non-profit sectors.
- High proficiency in digital marketing tools, web analytics, CRM software, and Google Workspace.
- Exceptional storytelling, writing, interpersonal, and presentation skills.
- Competitive salary and performance-based incentives.
- Opportunities for professional development and leadership growth.
- Dynamic, impact-driven work environment within the education sector.