About the Role
Data2Bots is looking for an experienced and results-driven Marketing Automation Specialist to join our dynamic team in Nigeria. In this role, you will play a pivotal part in designing, executing, and optimizing our marketing automation workflows, email campaigns, and web assets to drive B2B growth and business expansion. You will bridge the gap between marketing strategy and technical execution, leveraging tools like Adobe Marketo, WordPress, and Microsoft Dynamics to maximize our digital footprint and lead generation efforts.
Key Responsibilities- Design, execute, and optimize automated email campaigns, newsletters, and lead-nurturing workflows using Adobe Marketo.
- Manage B2B prospecting campaigns, audience segmentation, lead scoring, and outbound email infrastructure.
- Configure and monitor email authentication, sender reputation, deliverability, and contact list hygiene.
- Build responsive email templates, landing pages, and web forms using HTML, CSS, JavaScript, PHP, and Bootstrap.
- Develop and maintain WordPress websites, including themes, plugins, SEO, security, and performance optimization.
- Manage CRM platforms and integrations, particularly Microsoft Dynamics, ensuring seamless API connections and lead synchronization.
- Implement campaign tracking, UTM parameters, conversion events, and web analytics to measure marketing effectiveness.
- Analyze campaign, audience, and website data using Marketo reporting and Excel to identify performance gaps and optimization opportunities.
- Conduct A/B testing and landing-page optimization to continuously improve engagement and conversion rates.
- Collaborate closely with Marketing, Sales, and Business Development teams to support comprehensive B2B demand generation.
- 3 to 5 years of proven experience in marketing automation, email marketing, and web development.
- Strong working knowledge of Adobe Marketo; formal certification is a distinct advantage.
- Demonstrated experience in B2B prospecting, CRM management, lead nurturing, and outbound email campaigns.
- Proficiency in WordPress development, website management, and search engine optimization.
- Familiarity with web analytics, campaign attribution, UTM tracking, and conversion rate optimization.
- Strong data analysis skills, including Excel reporting, campaign performance measurement, and audience insights.
- Experience in B2B technology, SaaS, data/AI, IT consulting, or professional services is strongly preferred.
- Excellent communication, analytical, and problem-solving skills with a rigorous, results-driven approach.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and continuous learning in a cutting-edge data technology environment.
- Collaborative, innovative, and inclusive work culture that values initiative and impact.
- Flexible working arrangements to support a healthy work-life balance.