About the Role
MTN Nigeria is looking for a strategic and results-driven Manager - Regional Marketing Brand Sponsorship to join our vibrant Marketing division. In this role, you will spearhead the localization and execution of MTN's brand and marketing strategies across various regions. You will deploy national communication campaigns, develop on-ground activation plans, and manage high-impact regional sponsorships that align with our commercial targets and strengthen our market leadership.
Key Responsibilities- Develop comprehensive annual and quarterly regional marketing plans, campaigns, and brand-building initiatives to achieve set KPIs.
- Oversee the adaptation and localization of creative materials, ensuring relevance to regional insights, language preferences, and cultural contexts.
- Manage the end-to-end lifecycle of regional sponsorships, events, and activations from concept to post-event analysis.
- Conduct retail audits and corporate identity compliance checks across MTN shops and field marketing touchpoints.
- Collaborate closely with Sales, Masterbrand, and Trade teams to ensure seamless campaign rollout and product visibility.
- Evaluate activation effectiveness using ROI metrics and customer feedback to drive continuous improvement.
- First degree in Marketing, Mass Communication, Business Administration, or related social science disciplines.
- Postgraduate diploma or Master's degree in a related discipline will be an added advantage.
- APCON Certification is required.
- Fluency in English and relevant local languages.
- 6 to 13 years of professional experience, including 4 to 8 years in core marketing, brand management, trade marketing, or advertising.
- Proven expertise in managing agencies, cross-functional commercial teams, and executing on-ground product adoption strategies.
- Competitive salary and performance-based bonus structures.
- Comprehensive medical and health insurance coverage for employees and families.
- Opportunities for continuous professional development and career progression within MTN Group.
- Dynamic, inclusive, and innovative work environment.