About the Role
Doheney Services Ltd, a premier Human Resource Consulting firm in Nigeria, is currently recruiting a results-driven Healthcare Sales & Marketing Executive on behalf of our client in the medical sector. In this role, you will play a pivotal part in promoting specialized eye care and dental services, driving patient acquisition, and expanding our client's market presence through strategic field marketing and community engagement.
Key Responsibilities- Promote the clinic's eye care and dental services through direct marketing, field marketing, referrals, networking, and other customer acquisition channels.
- Generate leads and convert enquiries into confirmed appointments, consultations, and treatments.
- Educate prospective patients on clinic services, treatment options, and appointment booking processes while directing clinical questions to qualified healthcare professionals.
- Develop and implement promotional campaigns for routine eye examinations, dental check-ups, preventive care, and other available services.
- Build relationships with individuals, families, community groups, and local businesses to raise awareness and generate patient referrals.
- Follow up with prospective patients to address non-clinical concerns and facilitate appointment bookings.
- Identify opportunities to attract patients seeking private healthcare services and communicate the value and quality of care offered.
- Collaborate with administrative and clinical teams to coordinate appointments and ensure seamless transitions from enquiry to clinic visit.
- Support digital marketing activities, including social media promotions, online enquiries, and advertising.
- Track marketing leads, patient bookings, appointment attendance, conversion rates, and revenue generated from marketing activities.
- Prepare regular reports on patient acquisition, marketing performance, campaign effectiveness, and progress towards sales targets.
- Ensure all marketing activities remain professional, accurate, respectful of patient privacy, and compliant with healthcare advertising standards.
- A degree or HND in Marketing, Business Administration, Sales, Mass Communication, or a related discipline is preferred.
- Demonstrated experience in direct sales, field marketing, customer acquisition, or healthcare service marketing.
- Proven ability to generate leads, follow up with prospects, convert enquiries, and achieve sales targets.
- Proficiency in basic office applications, digital communication tools, and utilizing social media channels to drive engagement.
- Background in private healthcare marketing, pharmaceutical sales, optical retail, or dental services is an added advantage.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement within a reputable consulting network.
- Dynamic and supportive work environment.