Head of Commercial

Bradfield Consulting | Lagos, Nigeria

Full-Time Posted today 1 view

About the Role

Bradfield Consulting is recruiting a strategic and results-driven Head of Commercial to lead our revenue-generation, business development, and client-service operations. In this executive leadership role, you will play a pivotal part in driving market expansion, optimizing advertising inventory, and forging strong strategic partnerships within the media and advertising landscape.

Key Responsibilities
  • Develop and execute comprehensive commercial strategies to achieve revenue, profitability, and occupancy targets.
  • Lead, mentor, and scale a high-performing commercial team focused on client acquisition and account retention.
  • Oversee pricing frameworks, rate cards, and inventory-allocation strategies to maximize revenue yield.
  • Build and nurture robust relationships with senior decision-makers across top-tier client organizations and media agencies.
  • Monitor market intelligence, competitor activities, and emerging Out-of-Home advertising trends to maintain a competitive edge.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field; an MBA or professional certification is an advantage.
  • Minimum of 10 years of relevant experience in the Media, Advertising, or Marketing Communications industry, specifically within Out-of-Home (OOH) advertising.
  • At least 5 years of proven experience managing and leading high-performing sales and commercial teams.
  • Demonstrated track record of surpassing aggressive revenue targets and executing successful business development initiatives.
  • Exceptional leadership, negotiation, pricing strategy, and cross-functional collaboration skills.

Benefits
  • Competitive net salary package ranging between ₦700,000 and ₦800,000 monthly.
  • Opportunity to shape the commercial direction of an industry leader in the advertising sector.
  • Dynamic, growth-oriented work environment with a Monday to Friday work schedule.

Skills

Commercial Strategy Business Development Out-of-Home (OOH) Advertising Revenue Management Sales Leadership Client Relationship Management Pricing Strategy Market Intelligence
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