Head of Brand, Marketing & Communications

About the Role

We are seeking a dynamic, commercially minded Head of Brand, Marketing & Communications to lead brand positioning, marketing strategy, corporate communications, and visibility initiatives for our client in the education and skills development sectors. The successful candidate will drive brand awareness, customer acquisition, and business growth while strengthening corporate communications and strategic partnerships in the Nigerian market.

• Develop and manage brand strategies to strengthen brand identity, positioning, visibility, and market reputation.
• Plan and execute high-impact marketing campaigns to drive student enquiries, enrolments, customer acquisition, and business growth.
• Oversee digital marketing activities, including social media, email marketing, online advertising, and website content optimization.
• Lead corporate communications, public relations, media engagement, and executive visibility initiatives.
• Coordinate media opportunities, corporate events, speaking engagements, and thought leadership activities.
• Collaborate with management to develop compelling marketing materials, proposals, corporate profiles, and partnership presentations.
• Manage external agencies, consultants, freelancers, and marketing budgets to ensure quality and timely project delivery.
• Build, mentor, and lead an effective marketing team as the function expands to meet organisational objectives.

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Public Relations, or a related discipline.
• 5 to 7 years of relevant experience in marketing, brand management, corporate communications, or public relations.
• Proven track record of developing and executing successful marketing campaigns and managing digital channels.
• Strong experience in managing external agencies, consultants, and marketing budgets.
• Exceptional writing, communication, presentation, and interpersonal skills.
• Strong analytical mindset with the ability to measure, track, and report marketing performance metrics.
• Prior experience in education, skills development, technology, or service-based businesses will be a strong added advantage.

• Competitive salary package commensurate with experience.
• Opportunities for professional growth and leadership development in a fast-paced sector.
• Dynamic and collaborative work environment with a talented team of professionals.

Skills