About the Role
Agrocom is an innovative digital agricultural platform connecting farmers, buyers, and agribusinesses directly to eliminate middlemen and provide advanced AI-driven tools. We are currently seeking a dynamic and analytical Digital Marketing Specialist to execute our digital marketing initiatives, focusing on paid media, SEO, SEM, and performance campaigns that drive measurable growth.
Key Responsibilities- Plan, launch, and optimise high-impact paid campaigns across Google, Meta, LinkedIn, and relevant local platforms
- Manage comprehensive SEO, SEM, and content distribution strategies to improve organic visibility
- Execute targeted email marketing, retargeting, and lead nurturing campaigns to engage our user base
- Monitor performance metrics, conduct A/B testing on creatives and audiences, and report on return on investment
- Collaborate closely with design and content teams to produce compelling campaign assets
- Stay current with evolving digital marketing trends, tools, and platform updates in the Nigerian tech landscape
- Support overall marketing goals with actionable, data-driven recommendations
- Proven experience in strategic digital marketing and consistently meeting growth targets
- Hands-on expertise in managing paid digital campaigns and performance marketing
- Proficiency with modern digital marketing tools, web analytics, and tracking platforms
- Strong analytical mindset with the ability to translate complex data into actionable strategies
- Excellent organisational, interpersonal, and communication skills
- Prior experience in agribusiness, agritech, or related technology sectors is a distinct advantage
- Competitive salary package with performance-based bonuses
- Opportunities for professional growth within a fast-growing agritech sector
- Collaborative and dynamic work environment with innovative tech tools
- Health insurance and other employee wellness benefits