About the Role
UNICAF is a global educational organization helping students earn quality higher education degrees through the renowned Unicaf Scholarship Programme. With a rapidly expanding physical presence across Africa and growing networks of learning centres, we are looking for a creative and results-driven Digital Marketing Officer to join our vibrant team in Nigeria. In this full-time role, you will manage our online presence, create engaging localized content, and drive strategic campaigns to enhance brand visibility and student acquisition.
Key Responsibilities- Develop, implement, and manage comprehensive social media strategies to enhance brand presence and audience engagement.
- Plan, execute, and optimize paid digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Design and curate a localized social media content calendar, ensuring consistent daily posts that resonate with the Nigerian market.
- Analyze campaign performance metrics and generate detailed reports to inform future marketing strategies.
- Collaborate closely with the broader marketing team to align social initiatives with institutional campaigns and promotions.
- Monitor industry trends, emerging platforms, and competitor activities to identify new opportunities for growth.
- Identify, outreach, and manage local influencer and website partnerships to amplify brand reach and credibility.
- Bachelor’s Degree in Marketing, Communications, or a related academic field.
- Minimum of 1 year of proven professional experience as a Digital Marketing Officer or in a similar digital marketing role.
- Exceptional written and verbal communication skills in English, with a strong grasp of local cultural nuances.
- Hands-on experience with digital media advertising platforms and web analytics tools.
- Strong project management skills with the ability to handle multiple assignments independently and meet strict deadlines.
- High attention to detail, exceptional organizational skills, and a proactive approach to problem-solving.
- Competitive salary package commensurate with experience.
- Opportunities for continuous learning, professional development, and career advancement.
- An inclusive, dynamic, and fast-paced international work environment.