About the Role
Wangarau Foods is a fast-growing retail and delivery brand dedicated to making market shopping seamless and convenient for our customers. We are currently looking for a creative, data-driven, and results-oriented Digital Marketer & Website Manager to join our dynamic team in Nigeria. In this role, you will play a pivotal part in scaling our online presence, driving targeted traffic, managing our e-commerce platform, and converting digital interactions into loyal customers.
Key Responsibilities- Plan, execute, and optimize comprehensive digital marketing campaigns across various digital channels.
- Set up, manage, and scale high-converting paid advertisements on Meta and other relevant platforms.
- Monitor campaign budgets, audience targeting, lead generation, sales performance, and return on ad spend.
- Update website pages, product listings, pricing, images, and promotional offers regularly to ensure accuracy.
- Conduct routine checks on website links, contact forms, checkout systems, and overall customer ordering journeys.
- Improve organic search visibility through effective SEO strategies, keyword research, and website speed optimization.
- Monitor website traffic, user behavior, enquiries, and conversions using advanced web analytics tools.
- Coordinate seamlessly with content creators to produce engaging campaign materials and visual assets.
- Support email, WhatsApp marketing, and retargeting campaigns to boost customer retention.
- Analyze campaign metrics, prepare performance reports, and recommend actionable improvements.
- Minimum of 2 years of proven professional experience in digital marketing and website management.
- Relevant degree or equivalent practical experience in Marketing, Computer Science, or a related field.
- Demonstrated expertise in running successful paid digital campaigns with measurable ROI.
- Familiarity with major Content Management Systems (CMS) and e-commerce platforms.
- Strong understanding of SEO, web analytics, conversion tracking, and online customer journeys.
- Ability to provide evidence of past successful campaigns, managed websites, or portfolio projects.
- Exceptional analytical skills, attention to detail, and the ability to manage multiple deadlines effectively.
- Competitive salary commensurate with experience.
- Opportunities for professional growth and career advancement in a fast-paced retail tech environment.
- A collaborative, innovative, and supportive workplace culture.
- Staff discounts on our wide range of quality food products and delivery services.