About the Role
Amel International Services Limited, indigenous manufacturers of beloved Nigerian consumer brands like AMEL SUSAN, is looking for a dynamic Content Strategist & Social Media Officer. In this Lagos Mainland-based role, you will lead our digital presence, drive community engagement, and amplify our NAFDAC-approved baking and breakfast cereal product lines across multiple social media channels.
Key Responsibilities- Develop and execute comprehensive content strategies aligned with overarching brand and marketing objectives.
- Manage official social media platforms including Instagram, Facebook, TikTok, and YouTube.
- Create engaging ideas, persuasive captions, video scripts, short-form videos, and daily posts.
- Develop and maintain detailed content calendars for product promotions, campaigns, and new launches.
- Coordinate seamlessly with the creative team to ensure the timely delivery of high-quality multimedia content.
- Monitor audience engagement, respond proactively to feedback, and actively grow our online community.
- Track content performance and generate insightful social media analytics reports.
- Monitor emerging digital trends, competitor activities, and evolving consumer behavior in the Nigerian market.
- Support influencer collaborations, product campaigns, and offline-to-online brand activations.
- Maintain consistent brand messaging and visual identity across all digital touchpoints.
- B.Sc. or HND in Marketing, Mass Communication, Digital Marketing, Public Relations, or a related field.
- 3 to 5 years of proven experience in content strategy, social media management, or digital marketing, preferably within the FMCG or consumer goods sector.
- Strong copywriting, storytelling, and creative communication abilities.
- Deep understanding of social media algorithms, current trends, and analytics tools.
- Proficiency in Meta Business Suite, Canva, CapCut, and relevant content creation software.
- Strong organizational, analytical, and project coordination skills.
- A comprehensive portfolio showcasing previous successful content and social media campaigns is mandatory.
- Competitive salary package with performance incentives.
- Opportunity to shape the digital footprint of a well-established, proudly Nigerian manufacturing brand.
- Collaborative and dynamic work environment on the Lagos Mainland.
- Continuous professional development and career growth opportunities within the FMCG industry.