Business Development & Expansion Manager

Promatic Nigeria | Lagos, Nigeria

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About the Role

Promatic Nigeria, a proud part of the global Promatic Group, is a premier provider of advanced slot machine games with an established presence across Lagos, Abuja, Port Harcourt, and beyond. We are currently looking for a dynamic Business Development & Expansion Manager to spearhead our next phase of aggressive market growth. In this leadership role, you will play a pivotal part in scaling our operational footprint, driving profitability, and building lasting strategic partnerships within the Nigerian entertainment and hospitality sectors.

Key Responsibilities
  • Open doors with high-value partners and multi-location operators across key Nigerian markets.
  • Negotiate favorable agreements that protect company margins and ensure long-term profitability.
  • Build and execute a comprehensive state-by-state expansion plan covering priority cities and hospitality clusters.
  • Lead, coach, and manage a high-performing team of Business Development Managers across various territories.
  • Collaborate closely with Legal, Compliance, and Finance departments to secure all necessary state approvals prior to site activation.
  • Track and report on pipeline quality, activated sites, forecast accuracy, and overall profitability.
Qualifications
  • Minimum of 10 years in commercial, business development, or partnership roles, with at least 5 years driving sales leadership within Nigeria.
  • A verifiable record of closing deals and successfully activating commercial sites.
  • Extensive experience negotiating agency or partnership agreements with hotel owners, bar and lounge operators, restaurant groups, or regional business networks.
  • Proven track record of leading distributed sales or business development teams.
  • Willingness and ability to travel extensively across Nigeria.
  • Industry experience in HORECA, gaming, slot operations, lottery, alcoholic beverages, telecoms distribution, or FMCG is highly desirable.
Benefits
  • Competitive salary package with performance-based incentives.
  • Opportunities for professional growth within a globally recognized organization.
  • Comprehensive health and wellness benefits.
  • Company travel support and logistical allowances.

Skills

Business Development Team Leadership Negotiation Strategic Planning Partnership Management Regulatory Compliance B2B Sales
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