About the Role
Genade Homes is a leading real estate development company dedicated to building sustainable, eco-friendly urban communities across emerging African markets. We are looking for an innovative Brand & Media Manager to own our brand identity, expand our media presence, and convert high visibility into measurable sales and property inquiries.
Key Responsibilities- Develop and execute comprehensive brand strategies, messaging, and visual identities across all company channels.
- Manage end-to-end social media operations, including content planning, daily posting, community engagement, and organic growth.
- Create and direct high-impact multimedia content such as property listings, professional photos, reels, promotional flyers, and ad creatives.
- Plan, execute, and optimize paid digital advertising campaigns on Meta, Instagram, TikTok, and Google to lower cost per lead.
- Drive media and PR initiatives to maximize public visibility, property inspection bookings, and direct sales.
- Supervise and mentor media creatives, including video editors and community managers, ensuring brand alignment.
- Track, analyze, and report on key performance metrics such as reach, engagement, lead generation, conversions, and ad ROI.
- Collaborate closely with the sales team to synchronize marketing campaigns with active project launches and revenue targets.
- Minimum of 4 years of professional experience in brand, media, or marketing management, with specific experience in the real estate sector.
- Proven track record of managing successful social media accounts and digital marketing campaigns.
- Hands-on expertise in videography, video editing, and modern content creation tools.
- Strong analytical skills in performance marketing, ads optimization, and conversion tracking.
- Excellent leadership, communication, and project management skills.
- Must provide a professional portfolio and verifiable campaign results upon application.
- Competitive salary package with performance-based bonuses.
- Opportunities for professional growth and career advancement within a dynamic real estate firm.
- Health insurance and other staff welfare benefits.
- A collaborative, creative, and fast-paced work environment.