About the Role
Frutta Foods and Services Nigeria Limited, a trusted manufacturer of quality fruit juices and drinks since 2003, is looking for a dynamic and results-driven Brand Manager to join our growing team in Nigeria. In this role, you will champion our product portfolio, connecting our premium beverages with consumers across the nation through strategic marketing initiatives and impactful campaigns.
Key Responsibilities- Own and execute the comprehensive brand strategy, positioning, and annual marketing plans for the entire Frutta product range.
- Plan, execute, and evaluate integrated marketing campaigns across television, radio, digital channels, social media, and in-store promotions.
- Lead successful new product development and packaging launches in close collaboration with R&D, Production, and Design teams.
- Partner with the Sales department and internal designers to effectively manage and allocate the annual brand budget.
- Monitor market trends, consumer behavior, and competitor activities in the Nigerian FMCG landscape to identify new growth opportunities.
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related discipline; an MBA is a strong added advantage.
- Minimum of 6 years of professional marketing experience, with at least 3 years specifically focused on brand management.
- Demonstrated expertise in the Nigerian FMCG industry with a strong understanding of local consumer preferences.
- Proven track record of executing successful marketing campaigns, new product rollouts, and managing external agency partnerships.
- Exceptional analytical capabilities, strategic leadership skills, and verbal and written communication abilities.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and career advancement within a leading manufacturing company.
- Comprehensive health insurance and other corporate wellness benefits.
- A collaborative, innovative, and dynamic work environment.