Brand Manager

AAVA Brands | Lagos, Nigeria

Full-Time Posted today 1 view

About the Role

AAVA Brands Ltd, a dynamic company of Chanrai Summit Group with operations dating back to 1890, connects world-class brands to Nigerian consumers every day. We are looking for a strategic and results-driven Brand Manager to oversee our beverage portfolio, enhance brand positioning, and drive commercial success across various trade channels in Nigeria.

Key Responsibilities
  • Develop and execute comprehensive brand strategies, trade marketing plans, and high-impact brand activations.
  • Manage wholesale sales, distributor networks, and optimize route-to-market dynamics.
  • Drive key account management, commercial negotiations, and partnership opportunities.
  • Oversee on-trade sales operations across bars, restaurants, hotels, and licensed outlets.
  • Lead regional sales operations, territory development, and market expansion initiatives.
  • Analyze market trends, competitor activities, and consumer behavior to identify new business opportunities.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Demonstrable professional experience in the spirits or alcoholic beverages industry in Nigeria.
  • Strong understanding of the Nigerian market, trade channels, and route-to-market strategies.
  • Proven track record in wholesale sales, distributor management, and key account negotiations.
  • Exceptional commercial acumen, stakeholder management, and communication skills.
  • Demonstrated ability to deliver measurable business results and revenue growth.

Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance and wellness benefits.
  • Opportunities for professional development and career advancement within a historic group.
  • Dynamic and collaborative work environment with industry leaders.

Skills

Brand Strategy Trade Marketing Distributor Management Key Account Management Commercial Negotiations On-Trade Sales Market Expansion
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