About the Role
BIC Nigeria is looking for a dynamic and results-driven Associate Manager, Trade Marketing to join our growing team. In this role, you will lead the development and execution of impactful trade marketing strategies, ensuring exceptional visibility and brand growth across diverse channels in the Nigerian market.
Key Responsibilities- Build and implement annual Trade Marketing plans by category, channel, and customer aligned with company growth objectives.
- Manage distributor relationships, building local capabilities in marketing, merchandising, and activation best practices.
- Define and deploy in-store merchandising and visibility guidelines to improve shopper conversion at points of sale.
- Manage trade marketing budgets efficiently, tracking ROI and performance KPIs to optimize resource allocation.
- Collaborate cross-functionally with Sales, Marketing, and Supply teams while conducting regular market intelligence walks.
- University degree in Marketing, Business, Engineering, or a related field.
- Minimum of 5 years of trade marketing experience within a fast-moving consumer goods (FMCG) environment.
- Proven expertise in distributor-led environments and multi-market channel management.
- Proficiency in MS Office, advanced Excel and PowerPoint, and retail data analysis tools like Nielsen.
- Exceptional skills in stakeholder management, project execution, and financial tracking.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance coverage for employee and family.
- Opportunities for professional growth and career advancement within a global brand.