About the Role
DAG Industries Nigeria Limited is a premier automotive and industrial solutions provider in Nigeria, renowned for distributing high-quality Bajaj motorcycles, genuine spare parts, and reliable after-sales services. As we continue to expand our footprint, we are looking for a results-driven Area Sales Manager - Lubricants to lead our field-sales execution, generate robust market demand, and acquire new customers across assigned local territories.
Key Responsibilities- Execute daily and weekly field-sales activities to achieve assigned area sales targets for DAG lubricants.
- Prospect continuously for new workshops, service stations, quick-lube outlets, fleet owners, and industrial customers.
- Conduct regular visits to distributor outlets, business clusters, and high-potential customer locations.
- Build and maintain strong relationships with workshop owners, service-station operators, mechanic associations, and fleet managers.
- Generate qualified leads, deliver product presentations, and convert prospects into completed sales.
- Support distributors and sub-dealers with customer prospecting, merchandising, and market activation.
- Capture accurate customer information, sales activity, and competitor intelligence to submit comprehensive field reports.
- Monitor competitor lubricant brands, pricing strategies, promotions, and market movements.
- Support approved sales campaigns, roadshows, workshop activations, and customer engagement events.
- OND, HND, or Bachelor's Degree in Marketing, Business Administration, Sales, Chemistry, or a related discipline.
- Minimum of 3 to 4 years of relevant field-sales experience.
- Proven, demonstrable experience in selling lubricant products within the Nigerian market.
- Strong prospecting, negotiation, customer relationship management, and sales conversion skills.
- Ability to work independently, manage assigned territories effectively, and consistently meet sales targets.
- Competitive salary with performance-based incentives and sales commissions.
- Opportunities for professional growth and career advancement within a reputable multinational company.
- Comprehensive training and development programs.
- Dynamic and supportive work environment.