Area Sales Manager (ASM) – Wholesale & General Trade (WG)

About the Role

Ascentech Services Limited is looking for a dynamic and results-driven Area Sales Manager to spearhead our wholesale and general trade operations in the manufacturing sector. In this pivotal role, you will be responsible for driving revenue growth, expanding our distributor network, and enhancing market penetration within your assigned region. If you possess a strong background in trade sales and a proven ability to lead high-performing teams, we invite you to apply.

• Develop and execute comprehensive sales strategies to achieve and exceed assigned regional targets.
• Manage and optimize wholesale and general trade channels across the designated territory.
• Identify, onboard, and develop new business opportunities, distributors, wholesalers, and key retail accounts.
• Build and maintain robust, long-term relationships with trade partners and key stakeholders.
• Drive product availability, visibility, and consistent volume growth across all market segments.
• Monitor competitor activities, market trends, and customer feedback to adapt sales tactics proactively.
• Supervise, coach, and motivate field sales representatives to attain operational and financial objectives.
• Track distributor performance, inventory levels, stock movement, and overall market coverage.
• Implement corporate trade promotions, pricing policies, and marketing initiatives effectively.
• Prepare comprehensive sales reports, performance forecasts, and strategic territory updates for management.

• Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related field.
• Minimum of 3 to 5 years of proven sales experience, specifically within the manufacturing industry.
• Demonstrated expertise in managing wholesale and general trade (WG) channels.
• Strong command of distributor management, route-to-market strategies, and territory expansion.
• Exceptional negotiation, leadership, communication, and analytical problem-solving skills.
• Familiarity with the regional market dynamics, particularly in Abuja, will be a strong added advantage.

• Competitive salary package with performance-based incentives.
• Comprehensive health insurance coverage.
• Opportunities for professional growth and career advancement within a leading consultancy and manufacturing ecosystem.
• Dynamic, collaborative, and results-oriented work environment.

Skills