About the Role
AAVA Brands Ltd, a proud member of the Chanrai Summit Group with a rich history in Nigeria since 1890, is seeking a dynamic and results-driven Area Sales Manager. In this pivotal role, you will lead field sales teams, expand retail and wholesale distribution, and execute strategic marketing initiatives to drive exceptional revenue growth across your assigned territory.
Key Responsibilities- Develop and execute comprehensive sales and marketing strategies to achieve primary and secondary sales targets.
- Manage key distributors, semi-wholesalers, and retailers to maximize numeric and weighted distribution.
- Oversee debt control, credit policies, and weekly reconciliations with key dealers and wholesalers.
- Lead, train, and mentor Field Sales Supervisors and Executives to optimize team productivity and performance.
- Monitor and report on market developments, competitor pricing, dealer closing stocks, and BTL promotional activities.
- Ensure efficient stock management, FEFO compliance, and timely resolution of dealer claims.
- Bachelor's Degree or HND in a relevant discipline.
- Minimum of 3 years of proven experience in traditional FMCG sales operations.
- Strong understanding of strategic sales processes, channel management, and route-to-market strategies in Nigeria.
- Exceptional interpersonal, communication, and team leadership abilities.
- Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and Word.
- Demonstrated ability to work independently and drive results in a fast-paced environment.
- Competitive salary and performance-based incentives.
- Opportunity for career advancement within a globally recognized conglomerate.
- Comprehensive health and wellness benefits.
- Dynamic and collaborative work environment with ongoing professional training.